“Don’t ever call me” and Other PR Tips From Reporters
PR people, please PLEASE PLEASE stop “calling to follow up on an email” PLEASE — Jordan Crook (@jordanrcrook) February 4, 2014 One of the hard and fast rules of pitching reporters is that it seems...
View ArticleWhat startups need to know about press embargoes
Pitch subject line: “Embargo opportunity!” It’s an opportunity! — Farhad Manjoo (@fmanjoo) November 14, 2013 There are few things more confusing for startups navigating a press launch than the matter...
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Choosing an Angle for Your Story
Your first thought when you wake up is about your company. Your last thought before you fall asleep is about your company. This is what you eat, sleep and breathe. Conveying that passion to reporters...
View ArticleWho to Pitch at TechCrunch
Figuring out who to pitch at TechCrunch is an excellent goal to have. It’s much more effective to do a bit of research on an individual reporter than it is to send an email to every reporter at...
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How To Get Traction For Your Crowdfunding Campaign
This is a guest post from startup veteran and Ambi Climate CMO Martin Kessler. Ambi Climate is an internet of things of device that makes your window/wall air conditioner smart. We are currently...
View ArticleHow Product Hunt changed Tech PR in 2014
A year ago (when PressFriendly was still in beta), the tech PR landscape was pretty much the same as it had been for a few years. You had your tech blogs, gadget sites, and startup lists. If you were...
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Introducing the 2015 Holiday Gift Guide Pitch Guide
Christmas in June? It should be if you’re looking to pitch ideas for holiday gift guides. Did you know that most print publications have their holiday gift guides set by the end of July? Now is the...
View ArticleCrisis Communications 101
Crisis communications is something that most startups are spectacularly bad at. It does not need to be this way. Crisis communications is one of the most straight-forward PR programs to implement; it...
View ArticleShould You Offer an Exclusive?
Startups frequently ask us, “Should I offer so-and-so an exclusive?” While there’s no right answer to this question, there are many things for you to consider when making your decision. Pros Exclusives...
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The new PressFriendly: Smarter media outreach
When we launched PressFriendly 20 months ago, we had a simple goal: to make PR easier for early stage startups. These startups were plagued with an almost unwinnable paradox, either try (often...
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